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國家開放大學(廣州)廣州港集團分校專業介紹(七)

 二維碼 46
作者:楊燕芳來源:培訓部

國家開放大學(廣州)廣州港集團分校專業介紹(七)

編者按:國家開放大學(廣州)廣州港集團分校創立于1979年,是廣州市廣播電視大學的直屬分校,曾榮獲國家開放大學招生工作優秀集體、廣東省成人教育先進集體、廣州市電大招生工作先進單位等榮譽。目前,開設物流管理、工商企業管理、電子商務、行政管理、機電一體化技術、汽車運用與維修技術、機械設計制造及其自動化等專業,在校生2000多人,成為黃埔地區高等教育的骨干力量。國家開放大學是教育部直屬高等學校!全球認可學歷,被譽為“國際學歷綠卡”!目前已有402萬學員報讀,是全國最大的大學,是提升學歷、邁向事業成功的首選。


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電子商務通常是指在全球各地廣泛的商業貿易活動中,在因特網開放的網絡環境下,基于瀏覽器/服務器應用方式,買賣雙方不謀面地進行各種商貿活動,實現消費者的網上購物、商戶之間的網上交易和在線電子支付以及各種商務活動、交易活動、金融活動和相關的綜合服務活動的一種新型的商業運營模式。電子商務是利用微電腦技術和網絡通訊技術進行的商務活動。


1.專業概述

電子商務專業是培養具有堅實的經濟管理與現代商務理論知識基礎,掌握信息實用技術,具有較強的電子商務應用與操作能力;能夠運用電子商務技術進行企業的營銷、客服以及管理等工作;具有一定的電子商務和電子商務網站的維護與管理能力,能夠熟練進行電子商務操作與管理的應用型專門人才。

2.開設課程

開設經濟數學基礎、管理學基礎、電子商務法律與法規、電子商務概論、網絡實用技術基礎、電子商務客戶關系管理、市場營銷學、網絡營銷與策劃、網頁設計、網絡市場調查、商務談判實務、網絡信息編輯、網絡消費心理學等專業課程。

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3.學習年限:3年。最快2.5年畢業。

4.就業方向

電子商務專業畢業后,可從事銀行的后臺運作(網絡運作)、企事業單位網站的網頁設計、網站建設和維護、或網絡編輯、網站內容的維護和網絡營銷、企業商品和服務的營銷策劃等專業工作,或從事客戶關系管理、電子商務項目管理、電子商務活動的策劃與運作、電子商務系統開發與維護工作;或從事網絡營銷、網絡客服、電子商務項目運營等方面的工作;或在政府機關從事電子政務、政府采購相關工作,在工、商、服務行業從事網絡營銷策劃、外貿電子商務、網站推廣、論壇社區營銷、國際商務、企業信息化管理等工作。網絡客服也將是電子商務領域就業的新趨勢。


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5.就業前景

隨著全球電子商務高速增長,中國電子商務也急劇發展,使得電子商務人才嚴重短缺,由于互聯網用戶以每年100%的速度遞增,人才缺口相當驚人,預計中國在未來10年大約需要200萬名電子商務專業人才,從社會調查實踐來看,絕大多數企業(多為中小企業)已陸續步入電子商務行列,采用傳統經濟與網絡經濟結合的方式生產經營。從而可以知道中小企業步入電子商務行列急需電子商務人才,所以電子商務就業前景是有希望的,國家政策正在大力支持電子商務的發展,對電子商務專業人才給予極大重視。

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